Today, over one billion people travel to foreign countries annually, spending over $1.15 trillion USD on things such as transportation, lodging/accommodations, food/drinks, entertainment, and shopping. The United Nations World Tourism Organization (UNWTO) forecasts that by 2030 the number of international tourists will almost double, bringing the number to more than 1.8 billion travelers.
Whether your travel, tourism, review, or hospitality company does business overseas or strictly within your own borders, in today’s go-global mentality, you need to understand the importance of the traveling audience and find a way to connect with them.
With customers who speak many different languages, companies in the travel and hospitality industry can set themselves apart from competitors by localizing their websites, mobile apps, and other digital content.
Inside our travel and hospitality localization guide, you’ll learn:
- What is localization and why localization is crucial to the travel industry
- Things to think about when localizing your website and mobile app
- Critical elements to be aware of when marketing to multilingual audiences